Some articles popped up today all about non-Gen-Y social media users. Over 45s have been Facebook’s fastest growing demographic for a while now, so it’s not new news, but it’s still interesting*.
An American survey reports that ‘Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010’ and author of the survey report and Senior Research Specialist Mary Madden says “Young adults continue to be the heaviest users of social media, but their growth pales in comparison with recent gains made by older users.”
Another couple of reports from the Pew Internet Project say that from 2006 to 2009, less teenagers and 20-somethings but more adults over 30 are blogging (or at least have blogs–it didn’t say how active they were). My first thought was that online social networking platforms have evolved over the last few years and that online posting has shifted from blogs to shorter form platforms like Facebook and Twitter. Just when I was feeling clever, they said that in the next paragraph.
Pew also confirms a few things we all know including that ‘…among adults 18 and older, Facebook has taken over as the social network of choice’.
They also say, reassuringly, that ‘[t]he majority of teens actively manage their online profiles to keep the information they believe is most sensitive away from the unwanted gaze of strangers, parents and other adults.’