Michelle has been talking about social media since 2006. Her experience (and I’m sure a lot of people’s) is that there are lots of consultants out there doing social strategies although a lot are not doing it well. When she couldn’t find any good guidelines, she and her team made their own which is a huge spreadsheet called the Social Media Field Guide.
In 45 minutes, she attempted to give us a high-level overview version of her usual full day workshop thing.
My overview of her overview, including the POST framework is on the actKM blog.