The wisest words I’ve ever heard or read about how to work with social media

Posted on 19 January 2012


“I’ve learned to follow the hunch but never assume where it will go.”

Co-founder of Twitter and founder of Blogger Evan Williams‘ closing statement of his TED Talk in February 2009.

I think I’ll paraphrase that for my motto as a social media consultant:

“Follow the hunch. Never assume.”

That should be the basis of all social media plans.

Image credit: Lady Mixy licenced under Creative Commons Attribution

Posted in: The internet