The wisest words I’ve ever heard or read about how to work with social media

Posted on 19 January 2012

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“I’ve learned to follow the hunch but never assume where it will go.”

Co-founder of Twitter and founder of Blogger Evan Williams‘ closing statement of his TED Talk in February 2009.

I think I’ll paraphrase that for my motto as a social media consultant:

“Follow the hunch. Never assume.”

That should be the basis of all social media plans.

Image credit: Lady Mixy licenced under Creative Commons Attribution

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Posted in: The internet